Ashley Lutchmunsing

Ashley Lutchmunsing is an experienced professional currently serving as the Head of Performance at Empowered Brands since May 2025, following a similar role at Lift Brands from December 2020. At Lift Brands, Ashley collaborated with Directors and stakeholders to define strategic objectives and drive the performance of 104 clubs across the UK and Ireland. Previously, as Franchise Business Manager, Ashley was responsible for 62 health clubs in England, Ireland, and Wales, achieving record-breaking sales and launching 11 new clubs within three years. Earlier experience includes serving as General Manager at Fitness Space, where membership increased by 46% through strategic initiatives. Ashley's educational background includes credentials from ILM, Aylesbury College, and Premier Training International.