Sanjiv Gajiwala is an experienced marketing professional and entrepreneur with a diverse background in strategic leadership and innovation across various sectors. As the Founder of Wet Sand since January 2023, Gajiwala focuses on marketing and innovation advisory services for brands in the Food and Beverage, Retail, and Marketing Services industries. Concurrently, Gajiwala serves as a Strategic Advisor at EmpowerLocal and as an Advisor for Visitor Beer. Previously, Gajiwala held significant positions such as Chief Marketing & Growth Officer at The Kraft Heinz Company and Senior Vice President of Marketing at Mike's Hard Lemonade. Gajiwala's earlier roles include leadership positions at Northstar Lottery Group, Pabst Brewing Company, and marketing management roles in game software development and media. Educational qualifications include an MBA from Pepperdine University and a BA in Political Communications from The George Washington University.
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