Carlos Henrique Lacerda

Carlos Henrique Lacerda possesses extensive experience in marketing and strategic management within the retail and pharmaceutical sectors. Currently serving as Director of Retail Media & Strategic Partnerships at Farmácias Pague Menos since August 2022, Carlos leads incremental EBITDA projects and manages a sizable team. Previously, Carlos held various marketing leadership roles at Extrafarma, overseeing marketing and category management and driving digital marketing initiatives. Earlier experience includes positions at Fastshop S/A, Content House, Telefônica Brasil, and Faculdade Cásper Líbero. Carlos holds a Master's degree in Competitiveness Management from FGV EAESP and an MBA in Marketing from FIA Business School, alongside other relevant qualifications in business administration and advertising.