Sinziana Ursu

Sinziana Ursu has a diverse work experience across multiple companies. Sinziana currently holds the position of Marketing Director at Enboarder, where they focus on creating better human connections within organizations and building alignment along the employee experience. Prior to their current role, they worked at WP Engine, where they held various positions such as Senior Manager, Lifecycle Marketing, Manager, Demand Generation, and Global Campaign Manager. In these roles, they were responsible for driving pipeline growth, optimizing lead nurture, implementing account-based marketing strategies, and launching global demand generation campaigns.

Before joining WP Engine, Sinziana worked at Hypori as an MBA Summer Intern, where they conducted research and wrote a white paper on the evolution of mobile technology in healthcare. Sinziana also optimized a total cost of ownership model for the Hypori software solution.

Earlier in their career, Sinziana worked at Dell KACE in roles such as Field Marketing Manager, Associate Brand Manager, Online Merchandising Senior Analyst, Sales Support Analyst, and Inside Sales Representative. In these positions, they executed successful marketing campaigns, implemented process improvements, managed campaign planning and execution, and achieved revenue growth. Sinziana was also recognized for providing exceptional customer experiences and mentoring new employees.

Overall, Sinziana Ursu has a strong background in marketing, with expertise in areas such as lead nurture, account-based marketing, demand generation, campaign planning, and sales support.

Sinziana Ursu earned a Bachelor of Arts degree in Marketing and Spanish from Michigan State University. Sinziana then pursued a Master of Business Administration (M.B.A.) degree in Marketing/Marketing Management, General from the Texas McCombs School of Business.