Billy Nayden

Billy Nayden is a seasoned analytics professional currently serving as the Director of Fan Analytics at Endeavor, following the merger with UFC, where responsibilities include overseeing analytics for live events and consumer merchandise. Previously, as Manager of Fan Analytics at WWE, Billy designed analysis processes for over 300 live events annually and created executive reports to enhance data-driven decision-making. Earlier roles include Lead Product Analyst at Learfield IMG College and Sr. Manager of Analytics at 4FRONT, where team leadership and advanced data analysis were key responsibilities. Billy holds a Master of Science in Data Science and a Bachelor of Business Administration in Marketing from Southern Methodist University, complemented by a certificate in Public Health from the Danish Institute for Study Abroad.