Alarna Thorncraft has significant experience in the eCommerce and sales sectors, currently serving as Assistant Category Manager at Endeavour Group since April 2017, specializing in Beer, Spirits, RTD, Cider, and Non-Alcoholic beverages, and previously held roles in corporate event sales and wine sales. Prior to this, Alarna worked with Rhythm Japan from October 2016, achieving the position of Guest Services Supervisor after two winter seasons, and spent eight winter seasons at Perisher Blue Pty Ltd, culminating in a promotion to Guest Services Lead Hand during the final years of service.