Carlo Hagenaar

Carlo Hagenaar has a diverse and extensive work experience in marketing and strategy roles. Carlo is currently the Chief Strategist at Endeavour, starting in January 2022. Prior to this, they worked as the Interim Sr. Strategist at the same company from August 2021 to December 2021.

Before joining Endeavour, Carlo worked at pladis Global, where they held various positions. Carlo served as the Sr. Regional Marketing Lead for McVitie's biscuits brand in Europe, Asia, Asia Pacific, and Latin America from March 2019 to July 2021. Carlo was also the Head of Marketing for Western Europe at pladis, responsible for 20 markets including Germany, France, Italy, Spain, Benelux, and Nordics, from May 2017 to March 2019.

Prior to pladis Global, Carlo worked at Koninklijke Verkade nv as the Marketing Manager (joint Head of Marketing) in the Netherlands from June 2014 to April 2017. Carlo was leading the Sultana brand team and was responsible for brand and communication strategy, product development, advertising, and brand activation.

Carlo also has experience as a Marketing & Sales Consultant and Interim Manager at Hageno Consulting & Interim from September 2012 to May 2014. Carlo provided sales, marketing, and communication strategies for small businesses, start-ups, and scale-ups in the fields of consumer goods, premium beauty & health, retail, and e-commerce.

Earlier in their career, Carlo worked at Kao Corporation as the Marketing Director for the Benelux region from January 2007 to August 2012. Carlo was also the Marketing Manager for the Netherlands, overseeing the hair care brands Guhl and John Frieda from May 2005 to December 2006. Before that, they held roles as Senior Product Manager and Product Manager at Kao Corporation.

Carlo began their career as a Brand Manager at GSK in January 1999, where they focused on brand management responsibilities.

Overall, Carlo Hagenaar has a strong background in marketing, brand management, strategy, and product development, with experience in various industries and a track record of success in leading and developing brands.

Carlo Hagenaar has attended the Center for Creative Leadership for Senior Leading Leaders Training. Carlo has also studied Business Administration at Nyenrode Business University and Economics at Vrije Universiteit Amsterdam (VU Amsterdam). The specific years of attendance and degree obtained are unknown.