Karina Paez-Rojas

Integrated Marketing Coordinator at EnergyHub

Karina Paez-Rojas has a diverse work experience in marketing and communications. Karina most recently worked at EnergyHub as a Brand Marketing Coordinator, starting in January 2023. Prior to that, they were a Brand Marketing Intern at the same company from July 2022 to December 2022. Karina also gained experience as a Marketing Intern at Smarter Grid Solutions from September 2021 to June 2022. In 2021, Karina worked at Skin Releaf as the Marketing and Communications Lead for a student-led startup that focused on connecting dermatologists with BIPOC patients. Karina was responsible for modifying the startup's decision problem and conducting research on telehealth and patient disparities. Additionally, in 2020, they interned at Dieux as a Marketing and Brand Intern and was an apprentice in Marketing and Communications at The Zahn Innovation Center.

Karina Paez-Rojas holds a Bachelor of Arts (BA) degree in Media Communication Arts with a specialization in Advertising and Public Relations from The City College of New York. Prior to that, they obtained their High School Diploma from New Explorations Into Sciencetech And Math High School. In addition to their formal education, Karina has obtained several certifications. Karina has completed courses such as "Defining and Segmenting Competition" and "Product Marketing Foundations" from LinkedIn, "Google Analytics" from Google, and "Technical Writing for Scientists and Engineers" from IEEE. Karina has also received certifications in "Lean Six Sigma White Belt Certification" from The Zahn Innovation Center, "Google Ads Display Certification" from Google, "SEO" from HubSpot Academy, and "HubSpot Marketing Software" from HubSpot Academy.

Links

Timeline

  • Integrated Marketing Coordinator

    December 1, 2023 - present

  • Brand Marketing Coordinator

    January, 2023

  • Brand Marketing Intern

    July, 2022