Marketing · New York, United States
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the role
MoneyLion is seeking a visionary VP of Marketing, focused on Lifecycle Communication to spearhead the evolution and growth of our Lifecycle engine. In this critical role, you will have the unique opportunity to refine and enhance our firmwide lifecycle marketing strategies from the ground up, driving strategy, innovation, and execution. We are looking for a seasoned leader with a proven track record in lifecycle marketing, coupled with a deep understanding of the financial services landscape. If you are a strategic thinker with a passion for driving customer engagement and delivering impactful solutions, join us as we redefine the future of financial services at MoneyLion.
At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.
As VP of Lifecycle Communication, you will lead the next stage of growth and optimization of our lifecycle engine, setting a new industry standard for customer engagement. By leveraging deep customer insights and employing omnichannel communication strategies, you will drive product adoption, deepen engagement, and enhance utilization of our products and features.
Your role will be pivotal in achieving measurable outcomes: enhancing engagement rates with our communication touchpoints, boosting customer retention, increasing revenue, and maximizing the overall efficiency of our communication efforts through automation.
This is an opportunity to make a tangible impact on our customers' financial health and decision-making processes. Join MoneyLion and lead the charge in transforming how financial services intersect with customer engagement.
This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.
Key Responsibilities
About You
The annual base salary for this position is between $200,000 to $240,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.