Aoife Hurley

Aoife Hurley is a commercial partnerships professional with extensive experience in sports organizations. Currently serving as the Commercial Partnerships Manager for The Hundred at the England & Wales Cricket Board since January 2023, Aoife manages key partnerships with brands such as Robinsons, Sure, and Dream11. Previously, Aoife led the partnership program at F1® Arcade and held several roles at Guild Esports, including Senior Partnerships Executive, where responsibilities included account management and business development. Aoife has experience in commercial research with Manchester United and freelance operation of football systems with Hawk-Eye Innovations. A semi-professional football player, Aoife competed for clubs including Crystal Palace, Aston Villa, and London Bees, while holding degrees in Sport and Exercise Science and Exercise Physiology from Loughborough University, alongside a Diploma in Sponsorship and Sports Marketing from the European Sponsorship Association.