Anne Tsuei

Vice President Strategy at Enlisted Design

Anne Tsuei has a diverse work experience spanning several industries and roles. Anne currently holds the position of Vice President Strategy at Enlisted Design, where they have been working since 2022. Prior to this role, they served as the Senior Director of Strategy at Enlisted Design from 2022 to 2023.

In 2008, Tsuei founded their own company, Anne Tsuei. Anne has been the Principal, overseeing brand and product marketing, and creative direction.

Tsuei also has experience at other companies, including MAG Impact Collective, where they were a member responsible for creative direction and mentorship from 2019 to 2022. Previously, they worked as the Creative Director, responsible for brand and experience strategy at Swerve Creative from 2018 to 2022.

One of Tsuei's notable roles was as the Founder & Chief Creative Officer of Kuli Kuli Inc. from 2012 to 2018. Anne co-founded this health food brand and led various marketing and content initiatives, growing the company into a top wellness brand. Anne successfully positioned Moringa as an effective source of nutrition and achieved significant growth and funding for the company.

Before their entrepreneurial ventures, Tsuei worked as a Design Direction & Senior Designer at Anthem Worldwide from 2013 to 2015. Anne also held roles as a Designer at MODSF from 2007 to 2012 and Sterling Becker in 2012.

Tsuei started their career as a Marketing Assistant at NewSoft America, Inc. in 1999, where they gained experience in product marketing and early internet marketing techniques.

Overall, Anne Tsuei has extensive experience in strategy, creative direction, brand and product marketing, and design, making their a well-rounded professional in the industry.

Anne Tsuei attended the Academy of Art University from 2003 to 2007, where they obtained a Bachelor of Arts degree in Graphic Design. In 2020 to 2021, they studied User Experience Design at UC Berkeley Extension, earning a certificate in that field. In 2000 to 2002, they attended California State University, Chico, majoring in Business Administration and Management, General. Additionally, Anne took a Front-end Web Development & Business Coursework at Foothill College, Los Altos from 2011 to 2012. In 2002 to 2003, they obtained an Italian Certificate from Scuola Leonardo da Vinci in Florence.

Anne also holds several additional certifications, including UX/UI Design from UC Berkeley Extension (obtained in May 2021), IDEOU Leading for Creativity from IDEO U (obtained in November 2017), Springboard UX Design from Springboard (obtained in May 2016), and Design Kit: The Course for Human-Centered Design from NovoEd (obtained in October 2014).

Links

Timeline

  • Vice President Strategy

    January, 2023 - present

  • Senior Director of Strategy

    January, 2022