Hanya Smerch

Hanya Tatum currently serves as Lead of Market Intelligence at Enova International, where responsibilities include overseeing market research and insights. Previously, Hanya held a position as Ad Research and Insights Agency Lead at Snap Inc., briefly impacted by layoffs. At Starcom, Hanya advanced to Associate Director of Advanced Analytics & Insights, contributing to major clients such as Lowe's and Mars Petcare. Early career experience includes Associate Media Strategist at Initiative, serving MillerCoors, and an internship at All Terrain, where Hanya supported campaign strategies through research and insights development. Hanya holds a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign.