Allison Davis

Allison Davis is a Senior Demand Generation Manager at EDB, responsible for global campaigns since October 2022. Previously, as an Associate Demand Generation Manager at TIBCO, Allison generated numerous assets resulting in an average of 230 leads and over $100k in pipeline per asset, while also driving a 200% increase in social media impressions for TCI Connect. At Advantage Engineers, as a Marketing Communications Specialist, Allison developed content that led to a 31% increase in open rates and managed marketing metrics through various analytical tools. As a Marketing Coordinator at TechGuard Security, support was provided for marketing campaigns and improvements were made to the company's online presence. Allison started the professional journey as a Corporate Communications Intern at Allianz Trade in North America after earning a Bachelor of Science in Mass Communications with a focus on Advertising and Public Relations from Towson University.