Jodie (Koons) Woodworth

Head of Marketing at Envysion

Jodie (Koons) Woodworth has accumulated a diverse and extensive work experience over the years. Jodie (Koons) is currently serving as the Head of Marketing at Envysion, a Loss Prevention and Security Software company, where they have been a vital member of the leadership team. During their time there, they successfully built a team of 7 marketers from 2 within a span of 1.5 years.

Before joining Envysion, Jodie worked as an Account Manager at Brindle Digital Marketing from February 2020 to March 2021, where they were responsible for managing accounts and overseeing marketing activities.

From July 2016 to February 2020, Jodie held various roles at Madwire®, a marketing consulting firm. As a Marketing Consultant, they provided expertise and guidance in digital strategies, including social media, Google Ads, analytics, and more. Additionally, they excelled in sales, meeting monthly, quarterly, and annual goals. Jodie (Koons) also served as a Marketing Executive, where they developed marketing strategies for over 60 clients, managed digital investments totaling $1 million annually, and presented insights and trends to optimize opportunities.

Prior to their time at Madwire®, Jodie worked as an Account Executive at Comcast Spotlight from February 2015 to July 2016. In this role, they conducted research, reviewed analytics, and proposed marketing strategies to improve client ROI. Jodie (Koons) successfully increased annual sales goals by 25% year-over-year, even in a challenging market.

From August 2014 to February 2015, Jodie served as an Account Executive at Envysion, Inc., where they contacted Quick Service Restaurants, built security monitoring packages, and negotiated contracts. Jodie (Koons) also promoted the product and solicited new prospects at trade shows.

Before that, Jodie worked at Time Warner Cable Media Sales as a Senior Account Executive from October 2007 to July 2014. Jodie (Koons)'saccomplishments in this role include increasing business and market share through cold calls, client referrals, and cross-selling opportunities. Jodie (Koons) also managed multiple accounts and successfully increased sales from one client from $60k to $500k annually.

Jodie began their career at The Leukemia & Lymphoma Society as a Sr. Campaign Director from February 2004 to October 2007. In this role, they managed the largest fundraising campaign in the Western NC chapter, increasing donations by significant percentages each fiscal year.

Lastly, Jodie held the position of Regional Marketing Director at Chick-fil-A from 1998 to 2004.

Throughout their career, Jodie (Koons) Woodworth has consistently demonstrated their abilities in leadership, marketing strategy, sales, and fundraising. Jodie (Koons) has excelled in various industries and has a strong track record of achieving results.

Jodie (Koons) Woodworth has an extensive education history. Jodie (Koons) obtained their Bachelor's Degree in Business Marketing from UNC Charlotte Belk College of Business, graduating between 1995 and 1998. During the same period, they also completed a BA degree in Psychology from the University of North Carolina at Charlotte. In 2001 to 2004, Jodie pursued a Master's Degree in Organizational Communication from Queens University of Charlotte.

In addition to their academic achievements, Jodie has acquired additional certifications. In May 2014, they completed the IAB Digital Media Sales certification from IAB. More recently, in December 2022, Jodie completed the Bonfire Talent Accelerator Program offered by Bonfire.

Links

Timeline

  • Head of Marketing

    March, 2021 - present

  • Account Executive

    August, 2014

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