Kelly Greenwalt

Kelly Greenwalt has extensive experience in marketing operations and demand generation. Kelly'smost recent position was at Epicor Software, where they served as the Senior Director of Global Marketing Operations. In this role, they led a team of specialized marketers across various functions such as technology, automation, analytics, and project management. Kelly focused on optimizing marketing operations to support the company's growth and scalability.

Prior to Epicor, Kelly worked at Mitratech as the Senior Director of Demand Generation, Operations & Analytics. Kelly led a team responsible for campaign planning, execution, digital channel optimization, and marketing automation. Kelly collaborated with other departments to ensure the effective allocation of marketing resources and exceeded pipeline goals for all products and markets.

Before Mitratech, Kelly held positions at ESO Solutions and Abila, where they led marketing operations and analytics teams. At ESO Solutions, they served as the Senior Manager of Marketing Operations, Demand Generation & Analytics, and at Abila, they were the Senior Manager of Marketing Operations & Analytics. In both roles, they played a key role in improving business processes, technology platforms, and measurement methods for demand generation programs.

Kelly's early career includes roles at National Instruments as the Senior Manager of Marketing Operations & Demand Generation, where they managed global demand generation and lead nurturing programs. Kelly also served as the Digital Marketing Specialist and Marketing Coordinator at National Instruments, leading web marketing technologies, data collection, and ensuring alignment with Sales teams.

Prior to their marketing career, Kelly worked at Florida Atlantic University as an Operations Assistant to the Department Chair and later as a Professor of Acting. Kelly also gained experience at Kinder Morgan as the Network Operations Center Assistant.

Throughout their career, Kelly has demonstrated expertise in optimizing marketing operations, driving efficiency, and achieving measurable results.

Kelly Greenwalt attended Texas State University from 1996 to 2000, where they earned a Bachelor of Fine Arts (BFA) degree in Theatre. Kelly then pursued further education at Florida Atlantic University from 2002 to 2004, obtaining a Master of Fine Arts (MFA) degree in Theatre.