Vassilis Athanassiou

Vassilis Athanassiou is an experienced marketing professional with a focus on brand management within the food and beverage industry. Currently serving as Marketing Manager and Group Brand Manager at Optima SA since September 2011, Vassilis oversees market shares, P&L reports, and brand strategies for various well-established cheese brands. Prior to this role, Vassilis held senior brand management positions at Marvo SA, responsible for notable brands like Pringles and Duracell, and at Fage SA, where Vassilis led the Yoghurt Division and achieved significant market share growth. Vassilis began a career in marketing as an Account Executive at Circana and previously owned a wholesale business in the food and drink sectors. Vassilis holds an MBA in Marketing Management from NYC and a Bachelor's degree in Marketing Management from The American College of Greece.