Heather Campain

Heather Campain is an accomplished executive with extensive experience in integrated go-to-market strategies, omnichannel transformation, and digital capability development. Currently serving as VP of CPG Integrated Go-To-Market Strategy at Epsilon since April 2024, Heather previously held the role of VP in OmniCommerce Acceleration at Market Performance Group, where responsibilities included leading consulting and managed services for clients across various scales. At PepsiCo, from November 2020 to April 2023, Heather spearheaded joint value transformation initiatives between PepsiCo and Walmart, focusing on data transformation. A decade-long tenure at Johnson & Johnson included leadership roles in omnichannel integration and shopper marketing, and earlier experience at Mars, The Nielsen Company, and Nissan North America laid a strong foundation in strategic insights, category management, and product planning. Heather holds an MBA in Strategy & Leadership from Pepperdine Graziadio Business School and a BS in Organizational Communication & Marketing from Eastern Michigan University.