Viktoriia Zibarieva is a skilled digital marketing professional specializing in media buying and web analytics, currently serving as Media Buyer and Web Analytics Team Lead at Equals 5 since May 2023. Previously, Viktoriia held roles including Digital Media Buyer at WDM - Web Design Marketing, where responsibilities included developing marketing plans and optimizing campaigns across Google and Meta ad platforms. As a Digital Marketing Specialist at PRI Healthcare Solutions, Viktoriia launched and optimized campaigns on various programmatic platforms and social media, while also managing email marketing efforts. Viktoriia began a career in paid search marketing at Webpromo, progressing from Trainee PPC Specialist to Middle PPC Specialist, where Viktoriia launched and optimized PPC campaigns on Google Ads and social media, demonstrating a strong ability to achieve campaign performance goals and effectively report to clients.
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