Caro Rivas

Caro Rivas is an accomplished professional in the field of programmatic marketing and analytics, currently serving as the Traffic Team Lead Programmatic at Equativ since January 2021. In this role, Caro oversees the generation and compliance of KPIs for various campaign formats, including Video, Audio, Display, CTV, and Addressable TV, for both national and international accounts. Previously, Caro held positions such as Senior Traffic Programmatic at Equativ, Senior Traffic Manager at DynAdmic, and Lead Operations Analyst at IPG Mediabrands. Caro's experience spans across multiple companies in digital marketing, with a strong emphasis on campaign implementation, performance analysis, and data-driven decision-making. Educational background includes a degree in Marketing from Universidad Latinoamericana.