Lucía Arndt

Lucía Arndt is an experienced professional in media research and insights, currently serving as the Lead Media Research and Insights at Equativ since August 2021, where responsibilities include team management, process implementation, and coordination of research tasks across multiple markets. Previously, Lucía held various roles such as Media Research Analyst at DM SQUARED and Global Social Insights support at L'Oréal, demonstrating expertise in data analysis, consumer insights, and report generation. Lucía began a career at Dentsu Aegis Network as a Jr Market Research and Insights Analyst, focusing on advertising market monitoring. Earlier experience includes work as an Administrative Assistant and Analyst for the National Executive Power. Lucía holds a Master in Organizational Communications Management from Universidad Austral and a Bachelor's degree in International Relations from Pontificia Universidad Católica Argentina, complemented by an Academic Certificate in International Affairs and Strategy from Sciences Po.