Toria Carter

Client Strategist at Equativ

Toria Carter is a seasoned professional with extensive experience in client strategy and operations within the advertising and marketing communications industry. Currently serving as a Client Strategist at Equativ (formerly Smart), Toria has successfully developed client presentations and collaborated with marketing teams to enhance branding initiatives. Previous roles include Operations Manager in AdOps, where Toria optimized project management systems, streamlined processes, and supported campaign execution. Additional experience includes positions within the fashion industry, such as Market Week Aide at Alexander Wang Inc. and Internet Marketing Assistant at Marrisa Wilson NY, as well as a background in sales and administrative support. Toria holds a Bachelor of Science degree in Advertising and Marketing Communications from the Fashion Institute of Technology and has studied at The American University of Rome.

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