Sofia Berglund

Sofia Berglund has a diverse work experience in marketing and brand management. Sofia currently serves as the Marketing Director at Equestrian Stockholm since October 2021. Prior to that, they were the Marketing Manager at Selected Brands Nordic AB from August 2016 to October 2021. Sofia also worked as a Brand Manager for NIVEA Personal Care at Beiersdorf from April 2015 to July 2016. In addition, they had significant roles at Moët Hennessy, where they served as a Brand Manager from June 2012 to April 2015, managing brands like Moët & Chandon, Dom Pérignon, Krug, Hennessy, Belvedere, and Mercier. Before that, they worked at Reckitt Benckiser as a Trade Marketing Manager and Key Account Manager from March 2011 to June 2012. Sofia began their career at Parfums Christian Dior, where they held the positions of Product Manager for Sweden from September 2009 to March 2011 and Business Analyst & Junior Controller for the Nordic Area from August 2007 to September 2009.

Sofia Berglund completed their Master's degree in Business Administration and Management, General from Lund University, from 2003 to 2008. In 2019, they attended IHM Business School to study Digital Marketing Goals & Analytics. Sofia also pursued studies in Marketing at HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne, though the specific years are not provided. In 2020, they completed a program in Digital Analytics - Conversion & Visualization from IHM Business School.