Sergio Soto Iparraguirre

Sergio Soto Iparraguirre has a diverse range of work experience. Sergio is currently working as the Product Director for Fraud Solutions & Global Platforms at Equifax Iberia. Previously, they held roles at Equifax, where they served as the Innovation and Business Development Peru & Kount Solution Engineer for Latin America. Sergio also worked as the Marketing Manager and Innovation Leader, Product Management Leader for Peru, Ecuador & Central America, and Product Management Leader for Peru & Ecuador, where they were responsible for product strategy, go-to-market strategy, and revenue generation. Before that, Sergio worked at Citi as a Corporate Communications & Public Affairs Analyst, where they focused on reputation management and internal marketing strategy. Sergio also worked at LLYC as a Financial Communication Consultant, handling strategic communication projects for leading companies. Additionally, Sergio worked at the Oficina Nacional de Procesos Electorales (ONPE) as a Communication and Reputation Specialist, where they monitored institutional indicators and designed customer service channels. Sergio has also served as an Associate Professor at Universidad Peruana de Ciencias Aplicadas, teaching courses on Integrated Marketing Communications.

Sergio Soto Iparraguirre's education history includes a Certificate of Excellence in Business Analytics Leadership from the University of California, Berkeley, Haas School of Business (2021-2022), a Digital Marketing Strategy Certification from Universidad del Pacífico (PE) (2018), a Master in Business Administration (MBA) from CENTRUM PUCP (2011-2014), a Specialization for Executives Program - PEE from Universidad ESAN (2010), and a Diploma in Financial Communication from ASBANC – Institute of Banking (2008). Sergio also obtained a Bachelor's Degree in Communication Sciences from Pontificia Universidad Católica del Perú (2002-2006). Additionally, they have certifications such as Data & AI Summit - Speaker from Seminarium Perú (2023), Pragmatic Marketing Certified - Level Three (PMC-III) from Pragmatic Marketing Framework (2016), Scaled Agile Framework: SAFe Agilist (SA), SAFe Practitioner (SP) from SCALED AGILE ACADEMY (2015), and is a member of Beta Gamma Sigma international academic society (BGS) from CENTRUM Católica Graduate Business School (2014).