VP Consumer Marketing - Esports, Festivals & Digital Platform

Marketing · Full-time · Germany · Remote possible

Job description

The world of esports/gaming is growing and so are we!!

Join our dynamic team as the VP of Consumer Marketing - Esports, Festivals & Digital Platform, where you will spearhead marketing initiatives for EFG, focusing on growing hours watched, ticket sales, attendance, monthly active users (MAUs), and fan acquisition across our esports events, festivals, and digital platforms

In this pivotal role, you will collaborate closely with our product organization to craft and implement a world-class multi-year marketing strategy that aligns with our ambitious company goals. As a senior leader in our global marketing team, you will drive harmony and innovation across functions, inspiring creativity and fostering collaboration.

We are seeking an autonomous and proactive team player who is passionate about leveraging emerging trends and insights to energize our brand and connect with our audience. If you're ready to take us to the next level of growth and impact in the exciting world of esports and digital entertainment, we want to hear from you!

The ideal candidate for this position will reside within the CET time zone (+/- 1 hour). This role will lead of team of 10-15 and will report to our SVP Marketing.

What you will be doing:

  • Develop and mentor a high-performing team while retaining top talent for engaging creative output.
  • Direct and guide the team's prioritization and resource maximization for marketing initiatives aligned with business unit priorities while adhering to budgets.
  • Manage and allocate the marketing budget effectively to support business priorities and achieve commercial revenue targets.
  • Lead the development of the annual marketing strategy, Go-To-Market plans, and budget management to promote growth and meet company goals.
  • Serve as the voice of players and fans in marketing initiatives, using multi-channel storytelling to build lasting relationships within the community.
  • Implement and maintain ongoing user acquisition marketing programs to increase FACEIT’s Monthly Active Users (MAU) and boost platform Hours Watched.