Edward Butler

Edward Butler has a diverse work experience spanning multiple industries. Edward currently serves as the Director of Brand Licensing & Merchandise at ESL FACEIT Group [EFG], the world's leading esports company. In this role, they are responsible for the growth of the global merchandise and brand licensing business through various channels. Edward has extensive experience in end-to-end delivery, change and transformation, as well as full P&L ownership.

Prior to their current position, Edward worked at Sky for nearly a decade, holding various roles. Edward served as the Emerging Routes-To-Market Controller, where they developed the retail strategy, launched new sales channels, and created premium Sky Q experiences. Edward also worked as the Commercial Controller, overseeing the growth of product verticals and key strategic partnerships. Additionally, Edward served as the Senior Operations Manager at Sky.

Before joining Sky, Edward worked at PlayPhone as the Commercial Operations Director, responsible for EMEA and APAC Operations. Edward also held the position of Customer Services Director and Customer Services Manager at PlayPhone. Edward worked closely with Sony Ericsson and successfully launched and monetized digital mobile social gaming products.

In the early stages of their career, Edward was part of TIME, where they served as the Telemarketing Manager and Account Manager. As an Account Manager, they managed the AOL Time Warner client relationship and analyzed campaign results.

Overall, Edward Butler's work experience showcases their expertise in brand licensing, merchandising, retail strategy, customer services, and operations management. Edward has a proven track record of driving growth and delivering results in various organizations.

Edward Butler's education history includes a BA (Hons) degree in International Business & French from London Metropolitan University, which they completed between 1997 and 2002. Edward also obtained a Postgraduate diploma in Direct & Interactive Marketing from King's College London in 2005-2006. In addition, Edward studied French Language and Literature at Université Toulouse - Jean Jaurès during the academic year of 2000-2001. Furthermore, they obtained a certification in Entrepreneurship: Finding and Testing Your Business Idea from LinkedIn in 2018.