Laura Hetherington

Laura Hetherington has a diverse work experience in various marketing and communication roles. Laura began their career as a Content Editor and Social Media Intern at Study Breaks Magazine in 2011, where they were later promoted to manage multiple markets and ensure timely content publication. From 2011 to 2012, Laura worked as a Public Relations Intern at Pierpont Communications, where they supported various client accounts and secured media coverage.

In 2012, Laura joined Vaco Austin, LLC as a Technical Recruiter, specializing in sourcing and hiring top talent for tech companies. Laura achieved success through revenue generation and implementing a social media recruiting strategy. From 2013 to 2015, Laura worked at Main Street Hub as a Senior Social Media Community Manager, focusing on reputation management, content generation, and customer acquisition for small businesses.

Laura then joined Spredfast as a Community & Content Manager in 2015, where they managed brand communications across various platforms and led successful integrated campaigns. Laura later transitioned to EnviroMedia, serving as a Social Media Strategy Consultant and collaborating with organizations on social strategies and implementing campaigns.

From 2015 to 2017, Laura was the Marketing Manager at The Law Offices of Foster & Houston, PLLC, where they rebuilt the company's digital presence and managed paid and organic campaigns. In 2018, they took on the role of Barre Instructor at The Barre Code, combining their passion for fitness with their marketing expertise.

Most recently, Laura worked at Integrous Marketing, starting as a Paid Search Specialist in 2017 and progressing to roles such as Senior Paid Search Specialist and Demand Generation Supervisor. In 2022, they joined ESO as the Director of Demand Generation, overseeing the company's demand generation efforts.

Overall, Laura Hetherington has a strong background in marketing, social media, content management, recruitment, and public relations, with a track record of driving results and delivering innovative strategies.

Laura Hetherington attended The University of Texas at Austin from 2008 to 2012. Laura obtained a Bachelor's degree in Public Relations and also completed a McCombs Business Certificate.