Nina Mikryukova

Head Of Digital Marketing at Essence Group

Nina Mikryukova has a diverse work experience, starting in 2009 as a Photographer and Graphic Designer for the Trading House Classicist's advertisement department. Nina later worked as an Advertising Graphic Designer for Broadcast in 2012. From 2010 to 2014, they served as Studio Manager, Photographer, Retoucher, and Designer for Leon Sokoletski Studio. In 2011, they joined ARTEGO Ltd., where they worked as an Event Creative Manager, Graphic Designer, and Photographer until 2016. From 2011 to 2019, they worked as a Freelance Photographer and Designer, managing and producing various projects. From 2016 to 2019, they worked as a Digital and Print Marketing Graphic Designer at Results Advertising Company. In 2019, they became a PPC/SEM Campaign Manager at Daze - B2B Digital Marketing. From 2020 to 2023, they held multiple roles at WadiDigital - Paid Acquisition & SEO Technology Agency, including Large Scale PPC Accounts Manager and Head of Paid Media, Operations & Strategy. As of 2023, they are the Head of Digital Marketing at Essence Group. Throughout their career, Nina has demonstrated skills in managing teams, optimizing campaigns, and delivering effective media strategies. Nina is fluent in English, Hebrew, and Russian, and has a data-driven and analytical approach to decision-making.

Nina Mikryukova's education history includes several qualifications and certifications. Nina obtained a Bachelor of Business Administration (B.B.A.) degree in Business Administration and Management from the Higher School of Economics between the years 2002 and 2006. Additionally, they earned a Bachelor of Computer Science degree in Prepress/Desktop Publishing and Digital Imaging Design from Touro University, graduating in 2007.

In terms of certifications, Nina has achieved various qualifications. Nina holds a Google Ads Search Certification from Google Ads, which was obtained in March 2020. Nina also obtained an Advanced Google Analytics certification from Google AdWords Certified in January 2020. Furthermore, they have a HubSpot Marketing Software Certificate from HubSpot, acquired in January 2020. Nina also has a diploma in photography from the "MASA" project by the Jewish Agency, which they received in August 2010. Nina has additional certifications in Content Marketing, HubSpot Inbound, and Inbound Marketing from HubSpot, all obtained in January 2020.

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