Deidra Bodkin

Deidra Bodkin is the Executive Director and Managing Partner at EssenceMediacom, leading global transformation and innovation for PlayStation. Deidra is also an Executive Director and Managing Partner at WPP, serving as a Global Client Lead. Deidra is a member of Woman Corp, Forbes Women's Forum, and was a Founding Member of Chief in Miami. With a background in various media and communications roles at companies like Mindshare and Dentsu Aegis Network, Deidra brings extensive experience to their current positions. Deidra holds a BA in Telecommunications, Business, and Psychology from Indiana University Bloomington.