Natascha Bauwens

Natascha Bauwens has a diverse work experience in online marketing and SEO. Natascha has worked as an SEO Lead at Essent since March 2020, where they are responsible for analyzing, researching, and strategizing SEO. Prior to this, they worked as a freelance online marketer at Bureau Bauwens, focusing on SEO, UX, and psychology. From January 2018 to December 2019, they served as the SEO Lead Benelux at NOVASOL Benelux, where they led SEO strategy, content management, CRO, and influencer marketing. Before that, they worked as an Online Marketer at METMEER | Online Resultaat, specializing in SEO, content marketing, data analysis, and CRO. Natascha also has experience as a Web Analyst and Behavior Specialist at NetMatch, where they conducted A/B testing, data analysis, and conversion optimization for websites.

Natascha Bauwens holds a Master's Degree in Social psychology: economic psychology from Tilburg University, which they completed from 2014 to 2015. Prior to that, they obtained a Bachelor's Degree in Psychology from the same university, graduating in 2014. Their secondary education includes studying at Reynaert College from 2004 to 2011, where they completed VWO with a focus on Cultuur & Maatschappij en Economie & Maatschappij. In addition to their formal education, Natascha has obtained various certifications, including Contentsquare Fundamentals in 2022, Google Analytics in 2019, Google Mobile Sites in 2017, Google Tag Manager Fundamentals in 2017, and Online Digitale Marketing from Google in 2016.