Gabriela Marra is an experienced professional in trade marketing and project management, currently serving as a Coordenadora de Trade Marketing for Essity since January 2022. Gabriela has developed strategic plans for indirect and direct sales channels, collaborated with distributor sales teams, and implemented commercial incentive programs while analyzing market data to optimize business actions. Previous roles include Coordenadora de Trade Marketing at Grupo DPSP, where responsibilities encompassed B2C strategy development and execution of marketing events, and various analytical positions at LATAM Airlines focusing on cost analysis and budgeting. Gabriela's educational background includes a postgraduate degree in Strategic Management of E-commerce and Digital Business from ESPM and a Bachelor's degree in Production Engineering from Instituto Mauá de Tecnologia.