Martha Theodorou

Martha Theodorou is an experienced professional in the beauty and luxury retail sectors, currently serving as Brand Director for Balkans at The Estée Lauder Companies Inc., overseeing brands such as Tom Ford Beauty, Jo Malone London, Kilian Paris, and EDP Frederic Malle. Previous roles include Global CRM Manager and Global CRM & Clienteling Manager at Alexander McQueen, as well as an Omnichannel CRM Specialist at Bulgari. Martha also held various positions at Louis Vuitton, including Leather Goods Acting Team Manager and CRM correspondent. Early career experience includes work as a Visual Merchandiser at Estée Lauder Companies South Africa. Academic qualifications include an MSc in Marketing Management from the University of Surrey and an MA in Communications Policy Studies from City, University of London.