Karla Rosillo

Karla Rosillo has an extensive work experience in various roles and industries. Karla is currently working as the Head of Marketing LATAM at eStoreMedia, where they focus on digital brand intelligence and ecommerce. Prior to this, Karla worked at Turissste as the Subdirectora de Planeación y Estrategia de ventas, responsible for sales planning and strategy.

Before joining Turissste, Karla served as the Marketing Manager at Grupo Tecno, where they were responsible for creating the marketing department, managing agencies and suppliers, implementing inbound marketing, and establishing value chains. Karla also achieved a 10% reduction in customer acquisition cost and increased customer lifetime value through retention strategies.

Earlier in their career, Karla worked as the Gerente de MKT at Grupo SiCOSS, where they created new brands, maintained existing ones, and managed an online store. Karla was also responsible for analyzing and developing strategies for hyper-growth, managing budgets, and meeting KPIs.

Prior to that, Karla was the Coordinador de Mercadotecnia at komuniKR, where they led projects for national and international products, handled design and programming, and maintained direct client relationships. Karla also managed budgets and resources effectively.

In their early career, Karla worked as the Coordinador de Proyectos at exágono software and as a Creativo at PUNTO PEN.

Overall, Karla Rosillo has gained valuable experience in marketing, sales strategy, digital transformation, and project management throughout their career.

Karla Rosillo completed their Bachelor's degree in Graphic Communication, specializing in Web Design, from the Universidad Nacional Autónoma de México. Karla attended this institution from 1996 to 2000. Later, they pursued their Master's degree in Business Administration with a specialization in Marketing from the Universidad Tecnológica de México. Karla attended this institution from 2012 to 2014.