Maha Muraish

Maha Muraish is a seasoned professional with extensive experience at Etisalat beginning in June 2012. Currently serving as SVP of Transformation for B2B and Etisalat Digital, Maha previously held roles as VP of Data Value Creation & Robotics, VP of Data Monetization, and Director of Digital Advertising. Their work focuses on enabling public and private sectors to become data-driven organizations through the creation of platforms that identify patterns and trends, ultimately enhancing customer journeys to provide more engaging and personalized experiences. Maha holds a Master's degree in Machine Learning and Artificial Intelligence from Columbia University, completed between 2018 and 2019, and has a degree in Computer Science and Mathematics from the National University.