Avital Sobol

Avital Sobol is the current Director of Marketing, Brand & Operations at eToro. Prior to this, Avital worked as the Marketing Director (Brand & Operations) at eToro from April 2016 to May 2021.

eToro is the world’s leading social trading platform and was founded in 2007. It has won 6 Fintech awards and has attracted over 9 million users from over 140 countries. eToro has over 500 employees in offices in Tel Aviv, London, Moscow, Sidney, Shanghai, Larnaca and other locations worldwide.

As the Director of Marketing Operations in eToro, Avital is responsible for heading the corporate strategy development and its implementation across all available marketing channels in over 140 countries. This requires Avital to have extensive exposure to international advertising in multiple languages and markets and to understand the cultural nuances of eToro’s source markets. Additionally, Avital is responsible for Foster, maintaining and developing strategic partnerships with industry stakeholders as well as bringing strategy and functional expertise to eToro’s core areas of performance marketing, content creation and multi-media production.

Avital Sobol has a Bachelor's degree in Economics and Communication from Tel Aviv University, and an MBA in Marketing from the College of Management Academic Studies.

Avital Sobol reports to Nir Szmulewicz, VP, Marketing. They work with Valerie Kalifa - Director of Marketing, France, Ming Yang - Director of Marketing (Asia), and Guy Yom Tov - Director of Marketing (SEM).