Valerie Kalifa

Director of Marketing, France at eToro

Valerie Kalifa is currently the Director of Marketing for France at eToro. Prior to this, they served as the Vice President of Marketing at Seeking Alpha from May 2018 to January 2019, where they were responsible for executing the online consumer acquisition plan, developing and executing targeted campaigns, selecting and executing strategic sponsorships, and overseeing offline marketing strategies.

From April 2014 to July 2017, Ms. Kalifa served as the Marketing Director for French and Spanish Markets at Wix.com, a growing company. In this role, they were responsible for executing the online consumer acquisition plan, developing and executing targeted campaigns, selecting and executing strategic sponsorships, and overseeing offline marketing strategies.

Prior to their work in marketing, Ms. Kalifa worked as a Project Director for Business Trading Operations at NYSE Euronext from October 2001 to September 2010. In this role, they were responsible for leading a team of project managers and business analysts in the development and implementation of trading operations projects.

Ms. Kalifa has also served as a Partner at MindPrint from October 2017 to March 2018 and as a Strategy and Business Development Consultant from January 2011 to February 2014. In these roles, they provided consulting services to clients on strategic planning, business development, and project management.

Ms. Kalifa began their career as a Project Manager at Banque Worms from September 1998 to September 2001. In this role, they managed a team of developers in the implementation of banking software projects.

Valerie Kalifa has an Executive MBA from INSEAD and a DESCF in management control, accountancy and financial management from the Conservatoire National des Arts et Métiers.

Their manager is Nir Szmulewicz, VP, Marketing. They work with Avital Sobol - Director of Marketing, Brand & Operations, Natalia Andreeva - Director of Marketing (Russia & CIS), and Avishay Lavi - Director of Partners & Media.

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  • Director of Marketing, France

    Current role

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