Erdi Tugmaner

Erdi Tugmaner has an extensive work experience in various companies. Erdi started their career as a Sports Marketing Intern at BFSA Sports Agents, where they gained knowledge about the football industry and analyzed the marketing strategies in the sector.

Later, Erdi joined Unilever as part of a 9-month Brand Building Project, where they played a key role in the re-launch of the desserts category. Erdi worked on aspects such as product development, packaging, portfolio creation, and collaborated with sales managers to shape the price and promotion strategies.

After that, Erdi joined TomTom and worked as a Digital Marketing Manager for TomTom Sports on a temporary basis. In this role, they defined and implemented global online marketing plans and CRM strategy for the Running and Fitness categories.

Erdi then transitioned to the role of Global Product Marketing Manager at TomTom, where they owned the product roadmap and portfolio for the Golf and Multisport categories. Erdi successfully launched products like TomTom Golfer 2 and TomTom Adventurer, managing all marketing touchpoints and overseeing the go-to-market plan and project management for the launches.

Finally, Erdi joined EVBox as a Product Marketing Manager, where they established the discipline of Product Marketing and later took on the responsibility of leading the Channel Marketing strategy. Erdi also worked on establishing Pricing processes for the company. Currently, Erdi holds the position of Director of Strategy Development at EVBox.

Erdi Tugmaner began their education at Robert College from 2004 to 2009. However, no specific degree or field of study was mentioned during this time. Erdi then pursued their Bachelor's degree in Business Administration and Management, General at Boğaziçi University from 2009 to 2013. Following that, they obtained a Master's degree in Business Administration from the University of Amsterdam from 2013 to 2014.