Phil Seward

Head of Loyalty at EverCharge

Phil Seward has a diverse work experience in loyalty strategy and marketing. Phil is currently serving as the Head of Loyalty at EverCharge since 2023. Prior to this, from 2020 to 2023, they worked as an Independent Loyalty Consultant for various clients in the travel, hospitality, and financial services sectors, providing loyalty strategy services.

Before that, from 2015 to 2020, Phil held leadership positions at Collinson, starting as the Regional Director for the Americas and later becoming the SVP Loyalty Strategy - Americas. In these roles, they led loyalty platform solutions, consulting, and strategic services for the region, overseeing loyalty program design, business case modeling, data analytics, and customer segmentation.

From 2014 to 2015, Phil was the SVP Relationship & Loyalty Marketing at Live Nation Entertainment, where they focused on developing engagement and loyalty initiatives for live sports and entertainment fans. Before that, from 2012 to 2014, they served as the Director of Guest Loyalty at Virgin America, responsible for managing the Elevate frequent flyer program and other loyalty initiatives.

Phil's earlier experience includes working at ICLP, where they held multiple roles such as President of ICLP Inc., General Manager in San Francisco, and Business Solutions Director. In these positions, they had regional management responsibilities, developed strategic direction, and oversaw global relationship marketing initiatives for clients such as Intel Corporation.

Prior to that, Phil worked as a Solutions Director at Euro RSCG Skybridge, focusing on implementing loyalty solutions. Overall, Phil has a strong background in loyalty strategy, program implementation, and relationship marketing across various industries.

Phil Seward attended the Berkshire College of Art & Design, although specific dates and degree information are not available. Phil later enrolled at Park House School in Newbury from 1984 to 1989, where they pursued education in an unspecified field of study.

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Timeline

  • Head of Loyalty

    January, 2023 - present