BA

Brittany Allen

Sr. Manager, Customer Marketing - Sports Leagues at EVERFI

Brittany Allen has a diverse work experience that spans several industries and roles. Most recently, they have been working at EVERFI as a Senior Manager of Customer Marketing for Sports Leagues since November 2022. Prior to that, they served as an Executive Board Member and Marketing & Communications Chair at WISE Greater Raleigh starting in November 2021.

Before their current roles, Allen worked at Wasserman as a Senior Manager of Brands from February 2022 to October 2022. Their responsibilities included managing CarMax's Call Your Shot program and coordinating with key stakeholders.

From 2017 to 2021, Allen was employed at USA Baseball. Brittany held various positions during their tenure, including Director of Marketing, where they managed athlete relations and maintained partnerships with key brands. Brittany also acted as an Assistant Director of Marketing and Marketing Coordinator, overseeing community events and coordinating with host families.

In 2016, Allen gained experience as a Sports Marketing Intern at the University of North Carolina at Chapel Hill. In this role, they managed the Carolina Kid's Club, developed marketing plans for non-ticketed Olympic sports, and assisted in producing home events.

Before that, Allen interned as a Carolina Baseball Marketing Intern at the University of North Carolina at Chapel Hill, where they assisted with in-game promotions and served as a student advisor for fan giveaways and events.

In addition to their internships, Allen was a Cheerleading Coach and Choreographer at East Carolina Cheerleading and Tumbling School from 2012 to 2016, where they instructed youth cheerleading teams and communicated with parents.

Furthermore, Allen had leadership experience as the President and Founder of the UNC Chapel Hill Collegiate DECA Chapter from 2015 to 2016. Brittany acquired official university recognition for the chapter and managed its financial account.

Additionally, Allen contributed to the Kenan Institute Sport as part of the Basketball Analytics Summit Marketing Team from 2014 to 2016. Brittany led marketing efforts, served on the marketing team, and acted as a student ambassador for guest speakers.

Lastly, Allen was a board member of Tar Heel Beginnings at New Student and Carolina Parent Programs in 2015. Brittany collaborated with staff members and organizations to create a comprehensive orientation program and hosted various new student events.

Overall, Brittany Allen has demonstrated a diverse skill set and a passion for marketing, communications, and event coordination in various industries.

Brittany Allen has a Bachelor of Arts (BA) degree in Exercise and Sport Science with a concentration in Sports Administration from the University of North Carolina at Chapel Hill. Prior to attending the university, they completed their high school education at DH Conley High School where they focused on marketing. Brittany also holds several certifications, including "The Six Critical Practices for Leading a Team" from FranklinCovey, a Sports Communication Certificate from the University of North Carolina at Chapel Hill, and an Open Water Diver certification from PADI.

Links