Ruben Alanis

Ruben Alanis has worked in the corporate world for over a decade. Ruben began their career in 2011 as an Assistant General Manager at Nacional de Alarmas S.A. de C.V. In 2014, they were promoted to General Manager at the same company, where they managed website content, implemented Google Tag Manager and Google Analytics, optimized internal cross-departmental processes, and developed digital marketing strategies. In 2015, they joined EveryMundo LLC as a Tracking Manager.

Ruben Alanis is currently pursuing a Master of Science in Data Science from the University of Notre Dame, which they began in 2019. Ruben previously obtained a Business Informatics Engineering degree from Tecnológico de Monterrey and a Certificate of Banking & Finance from the School of Management Fribourg (HEG-FR). Additionally, they hold certifications from Google in Google Ads - Measurement Certification, Google Analytics Certification (GA4), and Google Analytics Individual Qualification.