EXA AG
Anita Lakhotia is a seasoned marketing professional with extensive experience in global marketing leadership and program management. Currently serving as the Head of Marketing at EXA AG since March 2024, Anita previously held the position of Senior Global Program Manager Cloud at IONOS, focusing on developing and scaling the Independent Software Vendor (ISV) program. With a long tenure at SAS from 2013 to 2022, Anita contributed significantly as Principal Marketing Manager and Global Go-to-Market Team Lead, driving demand generation and enhancing customer experiences in the data science sector. Earlier roles included positions at Techem Energy Services, SAP Deutschland, and research internships at Bavarian Broadcasting Corporation and Heidelberg University. Academic credentials include a Master of Arts from Heidelberg University and a marketing certificate from Euro-FH Europäische Fernhochschule Hamburg, complemented by leadership training at SAS Institute GmbH.
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EXA AG
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EXA is a leading provider of software solutions and services for Finance Excellence and Transformation to maintain and achieve sustainable and optimized Cross Border Global Value Chains in complex SAP and Non SAP architectures. Create 360-degree product views – a global bill of materials for each product with the option to drill down to any and every production step. Derive from an end-to-end transparent and traceable value chain the emissions and costs to achieve your sustainability goals and future competitiveness. Calculate, monitor, simulate and write back Transfer Prices for every single product and for every relationship while considering the impact of customs, to achieve the necessary local tax compliance. Our close cooperation and co-innovation with SAP in the technology areas of HANA, Analytics and Fiori/UI5 help us to provide customers with cutting-edge solutions. This combination of subject matter expertise and technology strength positions us as a trusted partner to our clients. Operating globally together with its parent corporation SNP Group, EXA offers proven solutions and cost-effective services in the areas of implementation, application development and support. With headquarters in Germany, EXA also has presence across Europe, India and the USA. Impressum: https://www.exa-ag.com/impressum/