Anita Lakhotia

Anita Lakhotia is a seasoned marketing professional with extensive experience in global marketing leadership and program management. Currently serving as the Head of Marketing at EXA AG since March 2024, Anita previously held the position of Senior Global Program Manager Cloud at IONOS, focusing on developing and scaling the Independent Software Vendor (ISV) program. With a long tenure at SAS from 2013 to 2022, Anita contributed significantly as Principal Marketing Manager and Global Go-to-Market Team Lead, driving demand generation and enhancing customer experiences in the data science sector. Earlier roles included positions at Techem Energy Services, SAP Deutschland, and research internships at Bavarian Broadcasting Corporation and Heidelberg University. Academic credentials include a Master of Arts from Heidelberg University and a marketing certificate from Euro-FH Europäische Fernhochschule Hamburg, complemented by leadership training at SAS Institute GmbH.