Raghu Ajmera

Raghu Ajmera currently serves as a Senior Manager at EXL, focusing on financial innovation and performance marketing for a leading financial services firm in San Francisco. Responsibilities include creating and executing go-to-market strategies for loan pre-approval and credit qualification, developing customer targeting strategies, and optimizing marketing budget allocation through a multi-touch attribution framework. Previous roles include Senior Consultant at EXL, where strategic measurement frameworks and growth strategies were developed for digital marketing campaigns, and positions at Factspan Inc. as a Senior Business Analyst and Business Analyst, contributing to strategy and marketing analytics for major retailers and cybersecurity firms. Raghu holds an MBA from Purdue University Daniels School of Business and a Bachelor of Engineering in Computer Science from Manipal Institute of Technology.