Gerard Doblas Henarejos

Gerard Doblas Henarejos is an experienced marketing professional with a robust background in brand management and strategic marketing across various industries. Currently serving as Brand Director at Exoticca since October 2024, Gerard has previously held significant positions at Amplifon as Head of Brand, Digital and Trade Marketing, overseeing a team responsible for brand management and customer experience. Experience also includes roles at Mars, where Gerard led European marketing strategy for seasonal products, and at The HEINEKEN Company, where responsibilities included driving brand communication and innovation. Positions at PepsiCo and Danone included brand management and strategic planning for leading product lines. Gerard holds a Master's in Business Administration from Esade and has engaged in brand management studies at McGill University.