Kristen Scharf is a seasoned Senior Copywriter at Experian, where expertise in social, digital, and broadcast advertising led to significant advancements in the quality and performance of both paid and organic social content. Prior to Experian, Kristen served as a Copywriter at INNOCEAN USA, contributing to strategic social campaigns for Genesis Motors USA, and at Casanova//McCann, where development of brand strategies benefitted major clients such as Nestlé and DiGiorno. Additional experience includes roles at 160over90 and Co:Collective, working with various brands to elevate their advertising and branding efforts. Kristen earned a Bachelor of Arts in Communications from Brigham Young University, furthering education at Brainco Portfolio School and Upright Citizens Brigade.
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