Explore Minnesota is the promotional agency dedicated to growing the state's economy through tourism, talent attraction and economic development marketing. By leveraging public and private partnerships, we highlight the vitality, diversity, and overall livability of our state. Join us in Minnesota, a top 10 place to visit, live, work and do business.

Government

Explore Minnesota

Explore Minnesota's headquarters in St. Paul, United States

Lauren Bennett McGinty

Ben Johnson

Kathryn Sutton

Nicole Lalum

J. Randolph Briley

Nell L.

Beth Helle

Devon Cox

Derek Ramthun

The Marketing and Digital Strategy team at Explore Minnesota is responsible for creating and executing comprehensive marketing campaigns that promote tourism and economic development in the state. This team harnesses digital tools and platforms to enhance the visibility of Minnesota's unique offerings, partners with local businesses to boost collaborative marketing efforts, and ensures that the state remains a top destination for visitors and potential residents alike.

Marketing and Digital Strategy

This department focuses on building and maintaining relationships with industry partners and stakeholders across various regions.

Industry Relations

This department oversees the planning, development, and management of outdoor recreation programs and facilities.

Recreation Management

This department focuses on identifying and creating opportunities for market expansion and customer engagement.

Market Development

This department oversees the planning, execution, and monitoring of various projects to ensure they are completed on time and within budget.

Project Management

This department manages relationships with the public and media to enhance the organization's image and promote its messages.

Explore Minnesota

Org chart

Teams

Marketing and Digital Strategy

Industry Relations

Recreation Management

Market Development

Project Management

Public Relations

Offices

Explore Minnesota

Org chart

Teams

Marketing and Digital Strategy

Industry Relations

Recreation Management

Market Development

Project Management

Public Relations

Offices

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