Cassie Norris

Cassie Norris is the Marketing Director at Expo, Inc. Cassie has over eight years of experience in marketing and event management.

Cassie started their career as a Regional Training and Event Manager for Les Mills. In this role, they were responsible for planning and executing events, as well as training new employees. After two years in this role, they transitioned to Two Moms In The Raw, Inc. as their Regional Field Marketing Manager (Contract). In this role, they managed all aspects of the company's marketing efforts in the western United States.

After four years of experience in event management and marketing, Cassie Norris took a position as a Marketing Associate at Technomic, Inc. In this role, they were responsible for creating marketing plans and managing website and social media content. Cassie also oversaw the company's brand standards.

In December 2016, Cassie Norris became the Director of Marketing for the International Foodservice Manufacturers Association (IFMA). In this role, they were responsible for leading IFMA's marketing and communication efforts to drive awareness and attendance to Connectivity events. Cassie also oversaw the creation of graphic assets for events, resources and membership needs.

Cassie Norris has been with Expo, Inc. since April 2020 and currently serves as their Director of Marketing.

Cassie Norris has a CDIA Graduate Certificate Program from Boston University in 3D Animation and Interactive Design. Cassie also has a BS in Design from the Art Institute of Fort Lauderdale/New England Institute of Art. In addition, they have certification from Sales Assembly in Marketing Leadership Certification, HubSpot Academy in Email Marketing Certification Course and HubSpot Academy in Social Media Marketing Certification Course. Finally, they have certification from Google in Google Analytics Certification, LinkedIn in SEO Foundations and LinkedIn in SEO for Social Media.

Their manager is Brett Gough, CEO. They work with Evan Gilbert - Director, Technology, David Novak - Senior Manager, Product, and Kacie Ferguson - Senior Manager, Event Success. and Lauren Petrosky - Coordinator, Marketing reports to Cassie Norris.