Toby Watson has worked in a variety of roles in the digital marketing and advertising field. In 2014, they began their career with a work experience role at PwC. In 2016, they worked as a Marketing Officer at Opus Chains, where they successfully grew the brand's customer following and maintained lasting relationships. In 2017, they returned to Big Picture UK as an Amazon Product Specialist, where they acted as the expert for all Amazon Alexa-enabled and Fire products, and educated John Lewis Partners on the product range to elevate sales. In 2019, they worked as an Account Executive at MiQ, managing programmatic advertising campaigns for large media groups, and as a Ring Doorbell Product Specialist at Retail Marketing Group (RMG). In 2021, they began working at Pharmica as a Content Marketing Specialist and Digital Marketing Executive, leading content development, building the content strategy, and managing paid advertising. Finally, in 2022, they started their current role as a Digital Marketing Manager at ExSeed Health.
Toby Watson attended The Skinners' School from 2009 to 2016, where they studied English Literature, Psychology, Theatre Studies, and Economics. In 2016, they began their BSc in Consumer Behaviour & Marketing at the University of Reading and graduated in 2019. In March 2017, they obtained a certification in Student Self Discovery Sessions from KPMG UK.
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