Daniela Leblanc

Daniela came to Exsel in 2017 with a love of everything creative. She specializes in branding, print, packaging, and environmental/display graphics. Her ability to wear many different hats (although if you ask her, she’d rather wear a scarf with her standard all-black attire), brings an edge to Exsel that has proven successful. Daniela is a planner — sketching out entire designs with pen and paper, and then letting the solution take physical shape. Her clever design transitioned Rugg products into Heirloom Garden Tools, growing their market from hardware stores into grocery stores. Just like one of her favorite songs, she never stops believing and reminds us to dance daily.