Kristina Prokop

Kristina Prokop is Co-founder and Chief Executive Officer at Eyeota, the global leader in audience data. For nearly 20 years, Kristina has been on the forefront of digital marketing and online advertising in Europe, bringing new advertising technologies and business models to market.

At Eyeota, she has pioneered quality audience data as a cornerstone of the European advertising and marketing ecosystem and drove programmatic innovation. Kristina is a global thought leader and frequent speaker at advertising and marketing events, including dmexco, the premier conference and expo for the global digital economy, and d3con, Germany’s largest event on the future of digital advertising.

Previously, Kristina was VP at Adify (sold to Cox Enterprises), where she was instrumental in helping European publishers build and launch their vertical ad network businesses.