Erica Persson

Erica Persson is the current Head of Marketing & Communications at EYTYS since October 2022. Previously, Erica served as the Global Communications Manager at L'Oréal where Erica launched Valentino Beauty's sustainability and communication strategies. Prior to that, Erica held various press officer roles at luxury fashion companies like Louis Vuitton and Hermès. With a Master's Degree in International Luxury Management from Institut Français de la Mode, Erica has a strong background in strategic analysis and consultancy.