Alicia Perezgrovas

Alicia PerezGrovas possesses extensive experience in qualitative research and data analytics. At F & R DASS, Alicia worked as a Moderación y Análisis Focus Grups. Previously, Alicia served as an Investigadora at LEXIA Investigación Cualitativa from January 2007 to March 2009, focusing on conducting focus groups and applying various research techniques. Prior to that, Alicia held the position of Encargado de la Investigación Cualitativa at Opinión Profesional, where over 300 qualitative surveys utilizing focus group techniques were conducted from September 1996 to September 2000. Alicia earned a Licenciatura in Sociology from UNAM, studying from 1976 to 1980.